About me

I’m Jo, an Accredited Mindset and Life Coach helping women who feel lost reconnect with themselves and discover what they truly want.

Growing up in the 80s and 90s, life often felt like a competition - who was smarter, prettier, more popular. That constant comparison created lots of ongoing friendship dramas, insecurity, and a deep sense of never being good enough. For me, it led to an eating disorder in my late teens and burnout in my 20s.

For the next 20 years, I lived with self‑doubt, indecision, overwhelm, perfectionism and a constant feeling of not knowing who I was or what I wanted. I was constantly on the go, constantly exhausted yet I couldn't sleep. 

My mood could swing from high to low with no clear reason, and over time I was diagnosed with depression, anxiety, IBS, and later ADHD. 

I tried everything - self‑help books, therapy, hypnotherapy, acupunture, meditation, breathing techniques — but nothing created lasting change.

A traumatic experience at work with a narcissistic colleague was my breaking point. I’d lost my confidence, internalised every criticism, and felt like I would never be good enough.

Coaching changed everything

From the very first session, I felt lighter. Coaching gave me structure, clarity, and practical tools that helped me understand what was holding me back, it helped me to manage my emotions, and rebuild my confidence. I finally understood who I was and how I wanted to show up in the world.

Today, I’m proud of who I’ve become.

The best part is I’m passing these tools on to my family. I’m teaching my children how to understand their emotions, unpack their thoughts, and grow into confident, self‑assured, decisive humans. 

These are skills we should all have been taught from a young age.

Now I help women do the same — reconnect with themselves, rebuild confidence and create clarity about their life and direction.

If any part of my story resonates, I would love to connect.